7’o clock in the morning. Mira’s still sleeping so I’ll take advantage of it and tell you a few things about a perfect Instagram feed. Well, first of all there’s no such thing as “perfect”. Perfection is relative. But leaving this aside, having a good looking Instagram feed is important. It’s the first thing people see and we all know that the first impression always matters.
It’s not easy at all to keep an organized Instagram feed. But it’s also not impossible. Sometimes you have to give up on pictures you love just because they’re not matching with your feed. Are you ready for this?
If your answer is YES, then you should keep on reading. You’ll find everything you need to know.
You have to stop looking at your pictures one by one. Your Instagram feed is like a huge grid picture. People can see 12 pictures at once (4 lines) when they scroll down on your Instagram feed. If you’re not sure which direction to go with your feed, all you have to do is to keep the same theme and aesthetic for every 12 pictures. Like this your feed is gonna look nice even thought you’re still experimenting.
In order to keep it, you have to give up on the pictures that are not matching. Trust me, there will be pictures which no matter how much you edit them and no matter what you do, they won’t fit. Save them in a Favorites Album as you may use them later. I also gave up on posting selfies. I feel like a selfie is like a plain space and it’s difficult to make it connect with the rest of your content. But this is just my preference.
People don’t want to see a bunch of selfies. There are already 318,446,018 selfies on Instagram. You have to be creative. Of course it’s not a crime to post a selfie from time to time but make sure you won’t exaggerate.
Think about what you want your Instagram feed to be about. Travel, Fashion, Food, Parenting, Personal Diary, Flatlays, etc. If you want to make it as a personal diary, as long as your photo fits the “vibe” of your Instagram, you can post about anything! My Instagram is mainly about fashion,travel and parenting. So the ones following me know that they will find outfit pictures, flatlays, travel inspiration and family moments on my feed.
“Your Instagram feed is like a huge grid picture.”
If you’re not doing this already, you have to spend a bit more time on editing your pictures. Choose a theme you want to keep and you’ll have your Instagram feed flow naturally.
You can choose to work with a few filters or just by editing the pictures in the same way ( raise the temperature and the brightness, put the saturation lower, etc). Keep in mind that just by adding a filter to your picture won’t work. You have to keep the same brightness to your pictures, same temperature (this is pretty important) and the same saturation. These are the 3 main things to keep when you edit your picture. And at the end comes the filter.
For editing my pictures I use VSCO, Lightroom, Enlight, PicsArt and FaceTune. PicsArt is a great free app and a good alternative to paid apps. Enlight is the application I use the most for bringing my pictures at the same luminosity, temperature and saturation. At the end I use the filter E2 +1.6 from VSCO Cam. It’s a great app for moodier or golden feeds. FaceTune I was mainly using it for my selfies.
Avoid using apps which are killing your picture’s quality. I also suggest to avoid using Instagram’s editor as a main tool. At the end you can make the final adjustments using Instagram ( for example you feel like it will match if you raise a bit the brightness). Lightroom I use only for editing the pictures I took with my DSLR Camera.
“Choose a theme you want to keep and you’ll have your Instagram feed flow naturally.”
If the picture has been taken in a big format, using Lighroom I can raise the exposure and the clarity of the picture without having a noisy result. See the before and after down below. It’s quite amazing how a dark picture becomes so bright and beautiful just by adjusting a bit the light, the shadows and the clarity. From a picture nobody would have posted on their social media it became one of my favorites pictures.
You have to make sure the picture you want to post next is matching to your Instagram feed. How?! Use a Visual Instagram Feed Planner App.
For the moment I use UNUM. It is for free! I was using Planoly but switched to this one. With UNUM I can also see how my feed would look if I delete a picture! I found this tool pretty useful!
UNUM makes it super easy to plan and design your Instagram feed. Simply drag & drop your photos onto the app. Then re-arrange them to see how they’ll look in your feed. It’s that easy!
“Use a Visual Instagram feed Planner App.”
One more thing to keep in mind: you should never post just to post something. I know that with the new Instagram algorithm is important to post every single day. But in order to achieve this you have to plan your Instagram feed in advance. Try to take pictures everyday and to have your feed planned at least one week in advance. Like this you won’t say “I don’t have what to post!” and you won’t disappoint your followers. If I feel like I don’t have what to post, I prefer not posting at all.
One of the most difficult part of making your Instagram feed look A M A Z I N G is figuring out how to make all your individual photos look good beside each other. Don’t give up on trying! Inspire from others and find your own way of editing.
Instagram is not all about being “instant” anymore.